Vegan activist/makeup mogul Kat Von D launched last week the Kat Von D Beauty Pro Program to unite professional makeup artists to promote cruelty-free beauty products. The program features member benefits such as early access to professional products, free shipping to 123 countries, access to member-only experiences, and a 30-percent discount on Kat Von D Beauty products—that Von D is currently reformulating to be completely vegan. “After years of dreaming, I’m thrilled to announce that our Pro Program is finally here,” Von D said. “From the beginning, my goal was to create a program that would inspire you, connect you to others, and help make artistry cruelty-free.” To further support the vegan community, Von D will donate a portion of proceeds from every Pro order to animal-rights organization Mercy For Animals (MFA). “I’ve learned so much from MFA about how awesome and important becoming vegan is—for the animals, for humanity, and for the planet,” Von D said. “The delivery of the message is smart, informative, honest, direct, and easy to follow. It speaks not only to the vegan community but, more importantly, to the non-vegan world.” Von D is currently involved in a number of vegan ventures, including a 28-style vegan shoe line slated for release later this year.
Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!