Vegan meal-delivery service 22 Days Nutrition—co-owned by award-winning singer Beyoncé and vegan nutritionist Marco Borges—recently debuted a new meal-planning feature to promote plant-based eating. The feature relies on artificial intelligence to connect users to plant-based meals created by nutritionists and customized to amount of cooking time, availability of cooking appliances, and whether or not users are cooking for others. “We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle,” a statement from Beyoncé and her husband/rapper Jay-Z reads, “and acknowledge you for standing up for your health and the health of the planet.” The 22 Days platform is now integrated with shopping services Instacart and Peapod (with a connection to Amazon Fresh coming soon) to allow users to order customized groceries to make the plant-based recipes they source from the website. Last month, Beyoncé adopted a plant-based diet—and promoted 22 Days Nutrition’s new meal-planning features—to prepare for her performance at the Coachella Valley Music and Arts Festival.
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