Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.


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In an attempt to promote its “humanely raised” products, meat company Applegate recently released its findings regarding consumer opinions about hot dogs. The brand interviewed 1,000 participants ages 18 and older, and found that 43 percent were afraid to learn about the ingredients in hot dogs—which was more true for women (50 percent) than men (37 percent). Applegate also uncovered that millennials (individuals currently between the ages of 18 and 34) avoid hot dogs more than other demographics, with 24 percent of participants stating that they never purchase the processed animal product. A number of companies have recently developed new plant-based alternatives to sausages to capture the millennial population including Beyond Meat and furniture chain IKEA.

Photo courtesy of Garrison MacArthur Photographers