New vegan skincare line Fourth Ray Beauty will launch in stores on August 23. The new vegan company is a sister brand of vegan-friendly ColourPop Cosmetics launched by parent company Seed Beauty with the mission of making quality, plant-based skincare products more accessible. “Fourth Ray started from a personal place of trying to find clean products that are 100-percent cruelty-free, vegan, and creating something effective while not overly sensitizing,” co-founder Laura Nelson told media outlet POPSUGAR. “What I love most, though, is that this brand is wellness-inspired, speaking to self-care, and the ritual of taking care of your whole being—not just your skin.” The line features affordable items such as the Clarifying Tonic ($10), Later Hater Spot Treatment ($12), AM to PM Gel Cleanser ($12), and a Kitty Headband ($6).
Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!