New vegan skincare line Fourth Ray Beauty will launch in stores on August 23. The new vegan company is a sister brand of vegan-friendly ColourPop Cosmetics launched by parent company Seed Beauty with the mission of making quality, plant-based skincare products more accessible. “Fourth Ray started from a personal place of trying to find clean products that are 100-percent cruelty-free, vegan, and creating something effective while not overly sensitizing,” co-founder Laura Nelson told media outlet POPSUGAR. “What I love most, though, is that this brand is wellness-inspired, speaking to self-care, and the ritual of taking care of your whole being—not just your skin.” The line features affordable items such as the Clarifying Tonic ($10), Later Hater Spot Treatment ($12), AM to PM Gel Cleanser ($12), and a Kitty Headband ($6).
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