Serena Williams Creates Vegan Clothing Line to Empower Women

Plant-based tennis champion (and new mom) Serena Williams has launched vegan clothing line Serena to inspire confidence in women pressured by society to seamlessly juggle career and family responsibilities. “ [I am] introducing Serena, my first independent clothing line for all the ladies out there being awesome,” Williams says about the brand. “My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me.” The 100-item line features athletic wear such as sports bras, high-waisted briefs, and lounge pants, as well as denim pieces, jackets, stretchy pencil skirts, bodycon “goddess” dresses, printed t-shirts, and hoodies featuring uplifting words such as “slay” and “royal.” “Every woman’s success should be an inspiration to another,” says the tennis star. “We’re strongest when we cheer each other on.”