New York-based Greyston Bakery recently revealed that its vegan brownie is the bakery’s top seller. The company was founded in 1982 with the social justice mission of “Open Hiring”—an initiative that provides jobs for individuals that have barriers to employment such as immigration status and prison records. “We had been hearing that vegans wanted something that was a real treat,” Greyston account manager Sunitha Malieckal said, “but that that product really wasn’t out there.” Created two years ago, Greyston’s vegan brownie can be found in Whole Foods Markets and inside pints of Ben & Jerry’s ice cream, while the bakery’s vegan fudge is featured in Ben & Jerry’s almond-milk based flavors. “A lot of our work is around expanding our vegan offerings,” Malieckal said before revealing that a vegan blondie will debut in retail stores by the end of the year. In 2016, Ben & Jerry’s debuted its vegan line and has since expanded it to include nine flavors such as the Chocolate Fudge Brownie which features Greyston’s top-selling vegan treat.
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