Ripple Debuts New Vegan Protein Line at Target Locations Nationwide
Starting this week, Target stores nationwide will stock vegan protein powders and shakes that Ripple’s founders promise are neither “chalky” nor “gritty.”
September 12, 2018
This week, vegan brand Ripple Foods will launch a new line, Ripple Nutrition, exclusively at Target stores nationwide. The line is formulated with the brand’s proprietary pea-based protein, Rippetin, which is featured in shelf-stable shakes (available in chocolate and vanilla flavors) and protein powder in three flavors: vanilla, unflavored, and vegetable-enhanced Protein + Greens. “For too long, plant-based protein shakes and powders have been chalky and gritty, and we’re thrilled to provide consumers with a new alternative that is the best-tasting dairy-free nutritional supplement on shelves today,” Ripple co-founder Adam Lowry told VegNews. Earlier this year, Ripple closed a $65 million investment round and expanded its product line, which currently includes plant-based milk, vegan Greek-style yogurt, and dairy-free half-and-half.