Vegan Fish and Chips Launch at 280 UK Pub Locations

United Kingdom–based pub chain Hungry Horse recently launched vegan Fish and Chips, among other plant-based options, at its over 280 locations. The fish-free fillets—produced by brand VBites, owned by vegan entrepreneur Heather Mills—are made from konjac flour, tapioca starch, and wheat, coated in golden breadcrumbs, and served with peas and chips. “After listening intently to our customers’ feedback, it came through loud and clear that we needed to experiment with our dishes to cater to a broader range of diets,” Hungry Horse Senior Food Development Manager Jason Radbourn said. “Working closely with our suppliers, we have not only introduced a number of new plant-based dishes, but we have also put a spin on some of the traditional pub classics we offer, such as fish and chips, which is now available with vegan fish-free fillets and is already proving popular with our customers.” The chain’s other new vegan options include Roasted Tomato Soup served with a poppy-seed bun, a Spicy Baked Falafel Burger with fries, a Chickpea and Sweet Potato Curry with pilau rice, and a Bakewell Tart with dairy-free vanilla ice cream. Earlier this year, UK-based restaurant chain Greene King Flaming Grill added VBites’ vegan Fish Steaks to its nearly 150 locations.