Vegan protein powder brand Vega was recently identified as the most trusted brand of protein powder by Canadians. A consumer-voted survey by market research firm BrandSpark identified which brands Canadians trust the most in 109 consumer product categories. For the survey, 17,000 consumers provided more than 60,000 opinions to create the largest consumer survey about brand loyalty in Canada. “Tens of thousands of Canadians told us in their own words what brands they trust and why,” BrandSpark president Robert Levy said. “The winning brands are those that deliver a fundamentally superior experience, and are validated by multiple sources in the consumer’s network.” Winning brands can be identified by the purple BrandSpark Most Trusted Award seal. Founded in 2001 by vegan Ironman triathlete Brendan Brazier, Vega powders are made from a blend of plant proteins such as pea, flax, and hemp. Vega was also voted Best Plant Protein Powder by VegNews readers in the 2018 Veggie Awards. In the recently released 2019 version of Canada Food Guide, the government removed daily recommendations for dairy consumption while emphasizing the health benefits of plant-based proteins.