World-renowned chef Gordon Ramsay added a separate vegan menu to his newest London restaurant Bread Street Kitchen (previously known as Gordon Ramsay Street Pizza). The prominently displayed menu was developed to cater to customers who have pledged to go vegan in January as part of the Veganuary campaign. Bread Street Kitchen now serves a variety of vegan dishes, including pumpkin soup dotted with truffle oil, a superfood salad, risotto made with wild mushrooms, eggplant-topped pizza, and a selection of desserts ranging from chocolate avocado mousse to banana-based ice cream. In previous years, Ramsay openly mocked vegans by stating that he would electrocute his children if they stop eating meat and that the acronym for People for the Ethical Treatment of Animals should instead stand for “People Eating Tasty Animals.” Last year, Ramsay promoted the Charred Aubergine pizza—currently featured on the Veganuary menu and the first vegan pizza option at the restaurant—by tweeting, “Going to give this #vegan thing a try.” Since 2016, the United Kingdom’s vegan population increased by 600 percent to 3.5 million individuals, a seismic shift that may have forced Ramsay to change his tune.

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