Ben & Jerry’s will be giving away free scoops of dairy-free ice cream at participating shops nationwide from 4pm to 8pm on November 1 for its first annual “World Vegan Day Happy Hour.” In 2016, the company debuted its first four vegan flavors (PB & Cookies, Coffee Caramel Fudge, Chocolate Fudge Brownie, and Chunky Monkey) and has expanded the line every year since to a total of 12 almond milk-based pints. “Come celebrate World Vegan Day with us,” the company said in a statement promoting the event. “Whether you’re curious about our non-dairy flavors and want to give them a try without even opening your wallet, or love them already and need an afternoon pick-me-up, we can’t wait to see you.” In April, Ben & Jerry’s expanded its vegan offerings outside of ice cream by launching snackable Vegan Chocolate Chip Cookie Dough Chunks—which are the same chunks that are used in Ben & Jerry’s newest vegan flavor Chocolate Chip Cookie Dough.
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