Ben & Jerry’s will be giving away free scoops of dairy-free ice cream at participating shops nationwide from 4pm to 8pm on November 1 for its first annual “World Vegan Day Happy Hour.” In 2016, the company debuted its first four vegan flavors (PB & Cookies, Coffee Caramel Fudge, Chocolate Fudge Brownie, and Chunky Monkey) and has expanded the line every year since to a total of 12 almond milk-based pints. “Come celebrate World Vegan Day with us,” the company said in a statement promoting the event. “Whether you’re curious about our non-dairy flavors and want to give them a try without even opening your wallet, or love them already and need an afternoon pick-me-up, we can’t wait to see you.” In April, Ben & Jerry’s expanded its vegan offerings outside of ice cream by launching snackable Vegan Chocolate Chip Cookie Dough Chunks—which are the same chunks that are used in Ben & Jerry’s newest vegan flavor Chocolate Chip Cookie Dough.

Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!

Subscribe