Starting this week, Minit Stop—a gas station and convenience store chain in Hawaii—will no longer serve beef and encourages other companies to do the same in an effort to halt the climate crisis. Instead, the chain will replace beef at its 16 convenience store locations with plant-based meat from Impossible Foods. “We’re seeing more and more residents and visitors opt for Impossible,” Minit Stop Vice President Jon Miyabuchi said. “Impossible’s plant-based burger acts, smells, and tastes like beef. So much so, that we can add our own local flavor profile to it. We included ingredients from some of Hawaii’s favorite traditional recipes and created a winning combination unique to Minit Stop.” Following a principle known as “pono”—or doing what is right, including for people and the planet—the chain will gradually introduce nine meal options (ranging in price from $7.49 to $12.99) that highlight Impossible Foods’ plant-based meat such as sandwiches, burger bowls, and meatloaf. “Our customers have been asking for the Impossible Burger by name almost since it debuted in 2016,” Miyabuchi said. “We’re thrilled to give consumers exactly what they want, exactly what our planet needs, and with a local flavor profile twist.” The chain estimates that it will serve up to 82,500 pounds of plant-based meat instead of beef in its first year of offering the new Impossible Foods options. By removing beef from its menu, Minit Stop also estimates it will make a positive environmental change that is equivalent to removing 200 cars from the road for a year, preserving a land area the size of more than 400 football fields, and saving enough water to fill 55 million standard-size water bottles.
Subscribe now to the world’s #1