This week, IKEA launched its first vegan burger at its new concept “Foodbox” in Coquitlam, British Columbia, Canada. The concept is a trailer outside of the IKEA store that serves some of its in-store bistro items—such as vegan Swedish meatballs and its new vegan hot dog—along with new options. The Växt Burger (CAD $5 or USD $3.75) is served with lettuce, tomatoes, red onions, and vegan mayonnaise on a vegan bun and can be ordered with vegan cheese for an additional CAD $0.50 (USD $0.38). The foodbox also serves kid’s meals (which include apple slices and a juice box) that can be ordered with vegan meatballs. While IKEA did not disclose if this concept would be expanded to other locations, the furniture chain has added a variety of vegan options in recent years, including vegan strawberry soft serve this summer to locations in the United States. In addition to its existing plant-based meatballs, IKEA is also developing a meatier vegan meatball to keep up with current trends and plans to test the new product with the public early next year with the aim of adding to its global menu shortly thereafter.
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