Sweden-based furniture chain IKEA is developing a new plant-based meatball for its bistro menu. While IKEA already offers a vegan Swedish meatball, the new item is being developed to keep up with the current trends in the plant-based meat space. “It is a really exciting industry. Looking at the quality of the products that we have been tasting, I am looking forward to serving a delicious plant-based meatball made from alternative protein at IKEA,” Michael La Cour, managing director at IKEA Food Services AB, said. “I hope that the many meatball lovers out there will like it as well.” IKEA is working with industry experts to develop its new meatball which will be offered in addition to the vegan meatballs already served on its menu. “We know that the IKEA meatballs are loved by the many people and for years the meatballs have been the most popular dish in our restaurants,” La Cour said. “We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable, and affordable, without compromising on taste and texture.” IKEA aims to test its newest vegan meatball with the public starting early next year with the goal of adding the item to its global menu shortly thereafter. Last year, IKEA added a new vegan hot dog to its bistro menus (which it now sells in packages of 10 in its market section). Last month, IKEA launched a strawberry vegan soft-serve at its European locations with plans to expand the frozen treat globally in coming months.
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