British retailer Marks & Spencer (M&S) recently pledged to only sell vegan wines under its private label by 2022. Currently, 70 percent of the M&S wine line is vegan and the retailer aims to partner with wine makers that do not use animal products such as fish bladder-derived isinglass and egg-derived albumin in the future. “We’ve made this commitment as part of our overall aim to make M&S products more relevant to more customers and to take action to reflect their changing dietary demands,” M&S winemaker Sue Daniels said. “Obviously, such a large-scale commitment isn’t without its challenges—however we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain. We will be supporting the rest of our partner wineries every step of the way towards this goal.” In addition to adding more vegan food to store shelves in recent months, M&S debuted its first vegan shoe line in January that consists of more than 350 styles, including sneakers, heels, sandals, menswear, and childrenswear, starting at £19.50 ($25) per pair.

British Retailer Marks & Spencer Commits to Selling Only Vegan Wine by 2022
The retail chain is working with wine producers to take animal-based fining agents out of the winemaking process.
November 5, 2019