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Cheesy Vegan Kettle Chips to Launch in UK

Henry Firth and Ian Theasby—the vegan duo behind BOSH!—helped the snack brand develop the new flavor in time for Veganuary.


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In January, snack company Kettle Foods will release a vegan “Sheese & Onion” chip flavor in the United Kingdom. The new flavor was developed in partnership with Henry Firth and Ian Theasby—the creators of vegan media brand BOSH!—and features Red Leicester cheese made by UK vegan brand Bute Island Foods. Kettle Foods’ Sheese & Onion flavor will first be available at retailer Budgens before expanding to supermarkets Morrisons and Tesco by the end of January. In early 2020, British television channel ITV will premiere Living on the Veg, a 10-part vegan cooking series that features Firth and Theasby making some of BOSH!’s most popular recipes. 

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