This week, beauty brand CoverGirl debuted the Clean Fresh line at beauty chain Ulta and online retailer Amazon—its first all-vegan collection that will start hitting drugstores nationwide in January. CoverGirl’s new line consists of four animal-free products: Skin Milk Foundation (a coconut milk-based formula with a dewy finish available in 14 shades); Cream Blush (a plumping cheek color infused with hydrating hyaluronic acid); Cooling Glow Stick (a shimmery highlighter available in four shades); and Tinted Lip Oil (a liquid lip color that will be exclusively sold at CVS). All items in the collection retail between $11 and $12 each. In 2018, CoverGirl—which is not sold in China—obtained the Leaping Bunny certification from Cruelty Free International to ensure that its products, including the new Clean Fresh line, are never tested on animals.
CoverGirl Debuts Its First All Vegan Beauty Line
The four-product line includes foundation, highlighter, blush, and lip oil that’s cruelty-free certified and also not sold in China.
December 17, 2019
