Vegan food made by Jewish pop-up Mort & Betty’s was featured both on-set and on-camera during the production of new film The Bra Mitzvah. The short film, written and directed by LGBTQ activist Stacy Jill Calvert, follows the growing pains of 12-year-old Becca, who must be fitted for her first bra prior to her Bat Mitzvah at the behest of her overbearing nana, played by Robin Roth. “The Bra Mitzvah is a coming-of-age film which deals with themes of Jewish culture and identity,” Calvert told VegNews. “When I found out about this vegan Jewish pop-up, I knew it had to be part of the film. Our first scene is at breakfast, and since many of our cast and crew are vegan, I felt that Mort & Betty’s aligned perfectly with our needs in the scene and on the set.” For shooting the scene, Mort & Betty’s prepared a family-style bagel feast (complete with a vegan take on whitefish salad and vegan “schmear” made by Los Angeles-based brand Blode Kuh); Winter Vegetable Latkes topped with caramelized apples; and a seasonal fruit platter. For the crew, the vegan pop-up served Everything But the Bagel Wraps stuffed with carrot-based lox; a Reuben Salad dotted with corned beets and smothered in Russian dressing; and a Double Lentil Soup. Vegan advocate and entrepreneur Megan Tucker founded Mort & Betty’s as a monthly pop-up in the Los Angeles area in November 2018 and is putting five percent of sales toward opening a farmed animal sanctuary. “It was so much fun to cook and present items my family enjoyed when I was a kid for the film,” Tucker told VegNews. “It felt really special to have this captured on set, and I can’t wait to see it on a big screen.” In addition to hosting pop-ups every first Sunday of the month in Los Angeles, Tucker is working on a retail side to Mort & Betty’s, including prepared foods named after Jewish vegan celebrities such as the Bialik’s Burrito (made in honor of vegan actress Mayim Bialik). The Bra Mitzvah—which co-stars VegNews Digital Director Jasmin Singeris scheduled to complete production later this month, and will be released early next year.

Photo credit: Mort & Betty’s

Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!