On May 10, vegan bakery Cinnaholic will open its first New Jersey location in Westfield. The franchise chain specializes in vegan cinnamon rolls that can be customized with a variety of frostings (such as cake batter, marshmallow, and hazelnut) and more than 20 topping options (such as cookie dough, brownie bites, and fresh berries). “There is a tremendous amount of excitement to serve our award-winning cinnamon rolls to the people of Northern New Jersey,” Vikas Mittal, owner of the Cinnaholic location in Westfield, said. “I’m eager to bring such a delicious and allergy-friendly dessert to my community.” Mittal is also planning to open Cinnaholic locations in New York. “The concept is fun and will serve a growing demographic in the area.” Husband-and-wife founders Shannon and Florian Radke opened the first Cinnaholic location in Berkeley, CA in 2009 and franchised the business in 2014. The bakery currently operates across 11 states and Canada, with plans to open more than 130 additional franchise locations.

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