Trade group Plant Based Foods Association (PBFA) recently launched The Power Plant, a grab-and-go retail concept designed to offer vegan meal and snack options in accessible, on-the-go retail displays. The concept includes variations of coolers, freezers, and snack racks that will display a range of plant-based foods, including dairy-free yogurt, cheese, ice cream, and milk. The Power Plant Stations will incorporate products from PBFA member brands such as Kite Hill yogurts, Good Planet Foods cheeses, NadaMoo! ice cream, Califia Farms beverages, Sweet Earth Foods burritos, and Pan’s Mushroom Jerky. PBFA has also developed menu options such as fresh wraps, salads, sandwiches, and mac and cheese that could be prepared onsite by culinary teams at each location and PBFA would host training days to familiarize chefs with the menu. “When on the go, it can be challenging to find a healthy snack,” Sabina Vyas, PBFA’s Director of Strategic Partnerships, told VegNews. “The Power Plant solves the problem with a wide selection of healthier and delicious plant-based options in a quick, easy, grab-and-go concept to fuel those on the move.” While the units are ideal for food service spaces such as hospitals, airports, and schools, PBFA is currently targeting college campuses to roll out its pilot program in late summer or early fall, and hopes to expand to grocery retail locations in the future.
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