This week, plant-based meat brand Impossible Foods sent a memo to its 400 distributors in the United States informing them that the shortage of Impossible Burgers was officially over. “We are absolutely back in business,” Impossible Foods President Dennis Woodside told CNN Business. In April, the company warned distributors of a forthcoming shortage, with some speculating that its partnership with Burger King—which is still expanding the Impossible Whopper to its more than 7,200 locations nationwide—was behind the lack of product. Impossible Foods tripled its production and rethought its packaging—now shipping its plant-based meat in five-pound bricks instead of formed patties—to fill orders for the many businesses that have been out of Impossible Burgers for several months. “I can’t say 100 percent with certainty that in nine months—if there’s a massive spike in demand—that we won’t see some spotty shortages,” Woodside said. To diminish the possibility of future shortages, Impossible Foods will open another facility and partner with a major manufacturing operator, with the aim of bringing its plant-based meat to store shelves by the end of 2019 as planned.
The Impossible Burger Shortage Is Officially Over
“We are absolutely back in business,” company President Dennis Woodside assures.
July 18, 2019