In March, vegan cocktail bar and restaurant Neon Tiger is set to open in Charleston, SC. The new restaurant will be set in the year 2048, at a time when restaurateur John Adamson believes humanity will be forced to deal with the consequences of large-scale animal agriculture. “Being that Neon Tiger is about activism and education, my concept is set in 2048, when the oceans are predicted to die, all wild vertebrates will be extinct, and human extinction will be inevitable—sounds dark, but it’s reality,” Adamson told VegNews. “At this point, we will all understand and accept that our exploitation of our fellow earthlings and our inability to truly understand or appreciate sustainability is what got us here.” The apocalypse-themed lounge will offer an all-vegan menu created by Toronto vegan chef Doug McNish. The internationally inspired menu will feature dishes such as oyster mushroom calamari, crab cakes, barbecue jackfruit burgers, Reuben sandwiches, cheese and pepperoni pizzas, and loaded ice cream sundaes. Neon Tiger will begin with dinner service before adding a full brunch service and menu, offering dishes such as McNish’s famous vegan eggs benedict. The drink menu will feature locally sourced spirits and local beer on draft (and no cans or bottles will be offered to avoid waste). The focus will be on making its own sodas, mixers, liqueurs, and bitters using locally sourced fruit and herbs. Neon Tiger is also in the process of applying for B-Corp status—meaning it will function as a business while also meeting standards for social responsibility and sustainability—and profits will go towards educating the public about the ethical, environmental, and health issues associated with animal agriculture as well as supporting causes related to animal rights.
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