This week, Tofurky’s Plant-Based Burger debuted at more than 600 Target stores nationwide. The new product is a beef-style burger is made with a blend of soy and vegetable protein and wheat gluten, and is available in a pack of two patties for $5.99 in Target’s produce section. “I can’t wait for Target shoppers to try our new Plant-Based Burger. We are very happy with the final recipe and beef-style texture,” Tofurky President and CEO Jaime Athos said. “Many flexitarians resolve to go completely plant-based for the month of January, so we wanted to provide a new burger option now, ahead of summer grilling, that is affordable, delicious, and accessible.” Last year, Tofurky raised $7 million in investment capital to streamline its production and fuel innovation. In addition to the new burgers, the 40-year-old company entered the dessert sector last February with the debut of its Moochoo vegan cheesecake line

JUST LAUNCHED! Vote for your favorite vegan products in the 2022 VegNews Veggie Awards.

Vote Now