Today, legendary vegan brand Tofurky unveiled its new Moocho dessert sub-brand with a line of vegan cheesecakes. The new dessert offerings are available in three flavors: Triple Berry Swirl, New York Style Vanilla, and Chocolate. “After including a plant-based espresso cheesecake in our limited-edition holiday feast kits this past year, we received overwhelming feedback from consumers and retailers asking to include the product in chilled bakery and frozen dessert cases year-round,” Tofurky CEO Jaime Athos said. “After revisiting the branding, pack, and recipe, Moocho Cheesecakes was born. We have called the sub-brand Moocho because we felt a creamy, sweet product like cheesecake would be better suited to dairy-inspired branding than the savory, protein-anchored Tofurky brand.” In addition to the cheesecakes, Tofurky will expand its regionally distributed frozen Tofurky Pockets to be available nationwide in three “melty” flavors: Ham & Cheddar, Turk’y, Broccoli & Cheddar, and Pepp’ronni Pizza. The new cheesecakes and pockets will be available at Tofurky’s retail partners starting in May.

Share this

Don't miss our Vegan Deal of the Week by signing up for our FREE VegNewsletter!

Get it here