This week, actress Kristen Bell launched new vegan body care brand Happy Dance in partnership with cannabis company Cronos Group Inc. The collection features three bath and body care products made with hemp-derived CBD: Whipped Body Butter ($30), Head-to-Toe Coconut Melt ($25); and Stress Away Bath Bomb ($15).
“I discovered CBD through the Lord Jones brand in 2017 and was blown away by its quality, integrity, and consistency. As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine,” said Kristen Bell. “I was inspired to create a line of high-quality, affordable CBD bath and body care products that would reach a wide audience. Having been involved in all aspects of bringing this new brand to life, from the formulations to the packaging, I couldn’t be happier to launch Happy Dance today.”
The Happy Dance brand will donate one percent of its profits from sales to Los Angeles-based A New Way of Life Re-Entry Project, a Black-owned organization that provides housing, case management, pro bono legal services, advocacy, and leadership development for women rebuilding their lives after prison. “It was essential to me that Happy Dance be a purpose-driven brand that challenged the traditional notion of self-care,” Bell said. “And when I care for myself, I can better care for others. Happy Dance’s commitment to care extends to those who need it most, which is why we are honored to be partnering with A New Way of Life Re-Entry Project.”
Happy Dance is the second vegan brand to be launched by Bell. In February 2019, Bell and her actor husband Dax Shepard launched vegan baby brand Hello Baby exclusively at Walmart with products such as vegan shampoo, lotion, sunscreen, bug repellant, wipes, and diapers—all priced between $1.25 and $26.99, with the majority of items priced under $10. In October 2019, the couple expanded the vegan baby brand to Canada.