United Kingdom-based dairy brand Norseland is expanding distribution of its popular Applewood Vegan cheese to Canada—its first international market. The new vegan cheese will be available at a variety of retailers in Canada, including Denninger’s Foods of the World in Ontario, Pusateri’s Fine Foods and Longos in Toronto; and Loblaws, which operates more than more than 2,400 stores across Canada.
In 2019, Norseland launched Applewood Vegan (its first vegan cheese) which sold out at 40 percent of the ASDA stores where it was stocked within one day, necessitating increased production of the coconut oil-based cheese. This summer, the brand expanded its plant-based offerings with the launch of a vegan version of its jalapeño-spiced Mexicana cheese, along with slices of Applewood Vegan.
“We are thrilled to get our first orders for Applewood Vegan outside the UK just shortly after we celebrated the first year since the launch of the award-winning cheeze. We are also in talks with other food retailers in Canada about stocking Applewood Vegan,” Lisa Harrison, Senior Brand Manager of Applewood Vegan, said. “The word is spreading across the world that Applewood Vegan really is the tastiest of vegan cheezes that melts and tastes like traditional cheese and is a truly healthier option. We are confident that these will be the first of many international orders.”
Applewood Vegan also secured its first listing in a European country at a new vegan restaurant, Eden Jaxx, based in Copenhagen. On the heels of announcing that Applewood Vegan now accounts for 20 percent of all sales of the Applewood brand, Norseland will soon launch Applewood Vegan Grated, a grated version of the popular vegan cheese.