Beer brand Bud Light—owned by beer company Budweiser—used its national advertising space to promote The Vegan Hood Chefs during a recent football game between the San Francisco 49ers and Green Bay Packers. The commercial, which aired during the game’s fourth quarter, highlighted the San Francisco Bay Area business, founded by best friends Ronnishia Johnson and Rheema Calloway. The San Francisco 49ers also promoted the business prior to the game, tweeting, “We’re not the only ones who are on tonight. Order one of their delicious vegan dishes to enjoy during tonight’s game.”
This week’s #ThursdayNightShoutout goes to @VeganHoodChefs, promoting access to healthy food by serving fun, delicious Vegan dishes in the Bay Area. Try their Jamaican Curry Chicken (actually Jackfruit!). Download @eatOkraTheApp to find Black-owned restaurants near you. pic.twitter.com/y9iyiR0e56— Bud Light (@budlight) November 5, 2020
Johnson and Calloway currently operate The Vegan Hood Chefs as a local pop-up serving dishes such as jackfruit enchiladas, stuffed elote peppers, fried avocado tacos, and watermelon ceviche with the mission of “healing the hood” through plant-based food. “It wasn’t until we started to look at food from a social justice lens that we learned that the food choices and health issues of our community were directly linked to the lack of access and education,” Johnson told VegNews. “As we started to change our diets we saw the impact on our family and communities. We learned that most fast-food companies target particularly low-income Black and Brown people. Our goal was to create a food business that would also target Black and Brown people with healthier alternatives and language that was uplifting and reflective of our culture to thrive.”
The duo recently launched a new sauce line in Garlic & Chives, Chipotle Aioli, and Hot Hunny flavors (available for pre-order on The Vegan Hood Chefs website) and purchased a food truck to take their business mobile to serve more communities around the Bay Area.