On November 25, musician Pharrell Williams will launch a vegan skincare line under his Humanrace global brand, available exclusively through the brand’s website. The 47-year-old musician developed the Humanrace Skincare—which he calls “The Three-Minute Facial”—with the help of his personal dermatologist Elena Jones, MD. The line consists of three products: Rice Powder Cleanser ($32), Lotus Enzyme Exfoliator ($46), and Humidifying Cream ($48).
“It’s created to take three minutes morning and night. Your face is the result of the spirit behind it, it’s important to take care of your skin and to also take time for yourself each day,” Williams said. “Humanrace Skincare doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin and Humanrace celebrates this.”
Williams joins a growing list of musicians who have launched their own vegan beauty lines in recent months, including Rihanna (who added FENTY Skin to her existing FENTY brand in July); Selena Gomez (who launched her Rare Beauty line at Sephora in September); and Alicia Keys (who is working on a lifestyle beauty line with E.l.f. Cosmetics slated for release in 2021).