Demand for Vegan Meat to Spike by 200 Percent in China and Thailand by 2025

Demand for plant-based meat alternatives in China and Thailand is set to increase by 200 percent by 2025, according to new research commissioned by ingredient company DuPont Nutrition & Biosciences. Across the entire Asia Pacific (APAC) region—which is home to 4.3 billion consumers—DuPont found that the trend, driven by consumer values around health, taste, and sustainability, is expected to grow the plant-based meat market size by 25 percent to $1.7 billion in the next five years. DuPont also found that 78 percent of consumers in the APAC region believe that plant-based meat alternatives are not a passing trend, and consumption of plant-based products will continue to grow in the future. Additionally, 75 percent of APAC consumers are willing to pay a similar price to meat for plant-based alternatives

“We are about to see a dramatic increase in demand for plant-based alternatives to meat which food businesses need to start preparing right now,” Michelle Lee, regional marketing leader, APAC, DuPont Nutrition & Biosciences, said. 

Plant-based at DuPont
In 2019, DuPont began developing its own plant-based alternatives to capitalize on the growing market, including an egg white replacer to be used as a binder for veggie burgers and a texturized soy-based meat. DuPont now offers a Dansico Planit line of ingredient solutions for companies looking to develop plant-based products. “Our Danisco Planit range is a combination of an integrated offering of ingredients, expertise and services, all bundled into one package needed in order to capitalize on this growing market,” Lee said.