On March 12, fast-food chain Taco Bell will allow customers to go into “Veggie Mode” while placing orders at its kiosks at participating locations nationwide. Kiosks are now programmed with a one-swipe “Veggie Mode” button that transforms the Taco Bell ordering menu to display only its nearly 50 American Vegetarian Association (AVA)-certified options (which now include additional options such as fried potato bites and hashbrowns), many of which users can further customize to be fully vegan. “We’ve been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice,” Missy Schaaphok, RDN, Taco Bell Global Nutrition & Sustainability Manager, said. “At Taco Bell, celebrating vegetarian is more than just a trend, it is something we do every day of the week. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious.” In recent years, Taco Bell has pushed its vegetarian and vegan options to the forefront to be in line with current consumer trends. In 2016, the chain launched its “How to Eat Vegan at Taco Bell” guide and added a dedicated vegetarian menu board to its more than 7,000 US locations last year to make ordering meatless meals easier. Taco Bell’s new CEO Mark King is currently in talks with plant-based companies, including Impossible Foods and Beyond Meat, with a plan to add vegan meat to the chain’s menu next year.
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