Vegan ice cream brand Coconut Bliss recently launched its newest flavor Golden Banana Brownie Swirl, which is available at retailers in the United States and Canada, and for purchase on its website. The new coconut milk-based flavor is made with all organic ingredients, and includes turmeric for a hint of color, earthy spice, and health benefits. 

“I’m confident that Coconut Bliss fans are going to enjoy and savor Golden Banana Brownie Swirl, and I’m so happy to be sharing this creation with them,” Coconut Bliss CEO and President Kim Gibson Clark said. “Coconut Bliss’ selection of plant-based ice cream flavors have been beloved by fans since 2005, and that legacy continues with the launch of Golden Banana Brownie Swirl. We had fun creating this unique flavor that beautifully melds fresh banana, gluten-free brownies, a ribbon of fudge, and a hint of turmeric for a brilliant natural color and a balance of earthiness. I think our inspiration shines through in its full flavor profile.” 

In February, the company launched a new Everyday Bliss line with a suggested retail price of $5.49 per pint—compared to the SRP of $6.99 per pint of its core line—in an effort to make vegan ice cream more affordable. The Everyday Bliss line is available in four flavors: Caramel Macchiato, Salty Peanut Butter Chip, Salted Caramel Chocolate Chip, and Vanilla Brownie Swirl.