Vegan brand BOSH! recently launched a vegan cake line at supermarket Tesco across the United Kingdom. BOSH!’s cakes are available in two flavors: Luscious Lemon and Ultimate Chocolate. Henry Firth and Ian Theasby launched the BOSH! brand as a Facebook video channel in 2016 and have since authored several books and gained widespread acclaim for their engaging recipes and videos. 

“We’ve been working on these 100-percent vegan cakes for a while, tweaking the recipes, making sure they’re as delicious as possible,” Firth and Theasby captioned a photo of their new cakes on Instagram. “We’re really pleased with them and we reckon you will be, too.” On July 13, the BOSH! cakes, the brand’s first retail food products, will also be available at Asda supermarkets.

In January, British television network ITV premiered the first episode of Living on the Veg, a 10-part cooking series that stars Firth and Theasby who prepare some of BOSH!’s most popular recipes.

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