Dunkin’ CEO David Hoffman is considering adding a vegan doughnut to the fast-food chain’s menu. “As it relates to a vegan doughnut, we continue to investigate a viable vegan doughnut option. We are looking at it closely,” Hoffman said during a recent shareholder meeting in response to a question about the topic posed by Rachel Pawelski, Senior Campaigns Coordinator for animal-rights group Animal Outlook (formerly Compassion Over Killing). “You’re going to continue to see us put more consumer choice on the menu.” 

In July 2019, Dunkin’ added its first plant-based meat option to its menu—the Beyond Breakfast Sausage Sandwich—at select New York City locations before expanding the popular sandwich to its more than 9,000 locations nationwide in November. In August 2019, Dunkin’s sister chain, Baskin-Robbins, added vegan ice cream options—made with a base of coconut oil and almond butter—in two flavors: Chocolate Chip Cookie Dough and Chocolate Extreme. 

Animal Outlook has spent years campaigning for vegan food options at various chains, and its petition for a vegan doughnut at Dunkin’ is gaining traction after today’s announcement with more than 20,000 signatures. “Animal agriculture’s connection with pandemics and systemic cruelty to animals has a lot of consumers thinking twice about what they eat,” Pawelski told VegNews. “Dunkin’ has become a leader in the plant-based space. Why not offer compassionate consumers a vegan treat with their coffee?”