On April 30, vegan restaurant The VTree Hollywood opened inside Yamashiro, a 106-year-old Japanese restaurant located in the Hollywood Hills in Los Angeles, CA. VTree is a collaboration between rapper, actor, and television host Nick Cannon and chef Velvet Jacobs (known as “Chef Velvet”) who owns vegan restaurant VelTree in Charlotte, NC. The new eatery offers Southern-inspired entrées (served with a side of cornbread) such as seitan-based BBQ Ribz, Cajun Shrimp, African Peanut Stew, Krab Cakes, and Chic’N & Waffles; sides such as mac and cheese, yams, and veggies; and red velvet cupcakes for dessert.
After being diagnosed with lupus in 2012, Cannon eliminated many foods from his diet, including chicken, pork, and processed foods. Cannon has been a fan of Chef Velvet’s cooking for some time and shared a video of himself enjoying vegan chicken at VelTree (also available at VTree) last year. “It tastes better than chicken; it feels better than chicken,” Cannon said. “Veltree—they’re doing it. I haven’t had chicken in I don’t know how long. I got it now.”
In addition to Cannon, VTree has already attracted celebrity fans, including vegan influencer Tabitha Brown and Prince Jackson—the eldest son of late musician Michael Jackson.
During the COVID-19 pandemic, VTree offers only curbside service and takes orders from Thursday to Saturday.
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