On April 30, vegan restaurant The VTree Hollywood opened inside Yamashiro, a 106-year-old Japanese restaurant located in the Hollywood Hills in Los Angeles, CA. VTree is a collaboration between rapper, actor, and television host Nick Cannon and chef Velvet Jacobs (known as “Chef Velvet”) who owns vegan restaurant VelTree in Charlotte, NC. The new eatery offers Southern-inspired entrées (served with a side of cornbread) such as seitan-based BBQ Ribz, Cajun Shrimp, African Peanut Stew, Krab Cakes, and Chic’N & Waffles; sides such as mac and cheese, yams, and veggies; and red velvet cupcakes for dessert.
After being diagnosed with lupus in 2012, Cannon eliminated many foods from his diet, including chicken, pork, and processed foods. Cannon has been a fan of Chef Velvet’s cooking for some time and shared a video of himself enjoying vegan chicken at VelTree (also available at VTree) last year. “It tastes better than chicken; it feels better than chicken,” Cannon said. “Veltree—they’re doing it. I haven’t had chicken in I don’t know how long. I got it now.”
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In addition to Cannon, VTree has already attracted celebrity fans, including vegan influencer Tabitha Brown and Prince Jackson—the eldest son of late musician Michael Jackson.
During the COVID-19 pandemic, VTree offers only curbside service and takes orders from Thursday to Saturday.