Kraft Heinz-owned dairy brand Philadelphia is looking for customer input about the demand for vegan cream cheese. “So it turns out that Philadelphia has been doing online surveys to see if people want to see it do vegan cheeses,” British online vegan resource Vegan Food UK posted on Instagram. “We know Philadelphia may be watching this post now, and we say, ‘Yes, definitely.’ It went well for companies like Applewood and we are sure it will for you, too.”

While Philadelphia has not announced when and where the potential cheese line will launch, other dairy companies have recently begun adding vegan products to their portfolios, including 56-year-old British brand Applewood which now offers vegan versions of its classic cheese flavor and plans to launch its Mexicana Vegan flavor on July 20.