Snoop Dogg Admits to Sneaking Vegan Meat into Family Meals

Iconic musician Snoop Dogg—one of the celebrity ambassadors for vegan brand Beyond Meat—recently revealed that he uses sneaky tactics to get his family members to try vegan food. “How did I introduce plant-based meat to my family? Plant-based products to my family? I just slid it on them. I snuck it in,” Snoop Dogg said in a video. “You’ve got to sneak it in, man, because so many people are accustomed to a certain taste or a certain way of doing it. So you’ve got to slide it in and let it just be a way of coming in.” 

Snoop Dogg described the typical reaction he gets from family members when they first try plant-based meat (“Mmm, what is that?”) to which he responds, “Well, that’s something new … it’s Beyond Meat. It’s actually plant-based.” When family members say, “Oh, I didn’t know I liked plant-based,” Snoop Dogg responds, “I know. Keep eating it.”

The video is part of Beyond Meat’s new Why Go Beyond content series which is a compilation of personal stories from celebrity ambassadors that uncovers why they have made the choice to shift their diets toward plant-based. In addition to Snoop Dogg, other Beyond Meat ambassadors featured in the series include comedian Kevin Hart, NBA star Chris Paul, and actress Liza Koshy.