Vegan beauty and activist brand Lipslut is donating 100 percent of its earnings sitewide for one week to organizations working to end systemic racism in the United States, including Black Lives Matter, the Equal Justice Initiative, and National Association for the Advancement of Colored People (NAACP) Legal Defense and Education Fund. While many of Lipslut’s lipstick shades are currently sold out, customers can pre-order the F*ck Trump variety ($19.95)—a  mid-tone rosy pink shade—that will begin shipping in August 2020. 

“Lipslut is beauty meets activism. Our mission is, and always will be, to empower people to fight the issues affecting their communities,” Lipslut founder Katie Sones told POPSUGAR. “To see change we must fight against these issues together—even those of us who are not directly affected. I believe we are all responsible if we are to make progress. Aside from contributing funds to help, I hope that Lipslut’s platform and community can work towards educating and informing Americans about the reality of how our fellow citizens are treated.”

Lipslut previously used its lipstick campaigns to help separated families affected by Trump’s “zero tolerance” immigration policy in 2018; to support victims of, and fight against, sexual assault amid the Brett Kavanagh Supreme Court confirmation hearing; and to fund social-justice organizations such as The Human Rights Campaign, RAICES, She Should Run, and When We All Vote during Trump’s 2019 impeachment hearings.

Photo Credit: Lipslut

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