This summer, Gardein will debut a line of vegan soups featuring a variety of plant-based meats. The lineup features five flavors: Chick’n Noodl’ (chicken, plump noodles, carrots, and celery); Be’f & Vegetable (beef, carrots, potatoes, and peas); Saus’ge Gumbo (sausage, white rice, okra, celery, red bell peppers, and Cajun spices); Chick’n & Rice (chicken, white rice, wild rice, thick-cut carrots, and celery); and Minestrone & Saus’ge (Italian sausage, noodles, chickpeas, green beans, and kidney beans). Gardein is also launching vegan jerky in Original, Teriyaki, and Hot & Spicy flavors.
In January, Gardein also launched a new plant-based burger made from pea protein, the first product in its Ultimate Plant-Based line which was created to compete with newer brands such as Beyond Meat and Impossible Foods. The brand is currently developing additional products in this line, including the Ultimate Hot Dog and Ultimate Sausage.
Gardein is owned by food giant ConAgra Brands which is also debuting new vegetarian (not vegan) products featuring Gardein’s meats in other brands across its portfolio. Bird’s Eye will debut Meatless Lasagna made with Gardein’s Be’f and Skillet meals in Garlic Chick’n and Alfredo Chick’n flavors. Healthy Choice is launching power bowls made with Gardein in two flavors: Be’f & Vegetable Stir Fry and Chipotle Chick’n, along with a Green Goddess vegan bowl not made with Gardein. Finally, Marie Callender’s will debut meatless versions of its classic pot pies in Chick’n and Be’f flavors.
ConAgra is launching these new products to tap into the emerging trend of non-vegan consumers aiming to incorporate plant-based protein into their diets. The conglomerate also owns vegan butter brand Earth Balance and whipped topping brand Reddi-Wip—which launched vegan coconut- and almond-based options in 2018.
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