From now until September 15, beauty brand LUSH Cosmetics will donate 100 percent of each sale (minus taxes) of its vegan Charity Pot Lotion to 25 Black-led grassroots organizations to support their efforts in dismantling systemic racism and empowering Black communities across North America. The beneficiaries of the Charity Pot donations will be determined through a participatory process with LUSH’s Black staff members and in collaboration with partner organizations. The Charity Pot Lotion ($7.95) is made with ethically sourced ingredients such as moringa oil, aloe, and cocoa butter. The new commitment builds upon a $250,000 donation that LUSH made to 12 Black-led organizations last month as part of its ongoing effort to support the Black Lives Matter movement.
“While we understand that financial support is not enough, we have always supported uplifting the voices of those demanding change,” LUSH Charitable Giving Manager Tricia Stevens said. “LUSH will continue challenging white supremacy and systemic racism and advocating for policies and legislation that advance equity for the Black community.”
LUSH started its Charity Pot program in 2007 and has since donated more than $47 million in grants to more than 3,000 organizations fighting for animal, human, and environmental rights around the world. The program has resulted in 125 grants totaling $2.4 million to small, grassroots organizations working to end racial inequality, such as Alabama Institute for Social Justice and Women of Color in Leadership Movement and Momentum.