Vegan ice cream brand JUSTice Cream recently launched in Chicago with plans to donate 100 percent of its profits to grassroots organizations that are fighting for social justice. The woman-led company was founded by Hialy Gutierrez to address social issues such as the misconceptions about veganism, human and environmental exploitation, and food industry practices. JUSTice offers a variety of flavors, each of which supports a particular cause, such as:
- Fudge the Police (mint and vanilla ice cream with fudge swirls), which supports Black Lives Matter Chicago
- Reparalines and Cream (vanilla bean ice cream with cognac-infused praline sauce), which supports the Chicago Torture Justice Center
- Aboleche Ice (strawberry ice cream with tres leches), which supports Organized Communities Against Deportation
- Fried Dough Kahlo (coffee ice cream with churros and chocolate-coffee swirl), which supports Art and Resistance through Education
- Purple Root (ube flavor), which supports Alliance of Filipinos for Immigrant Rights and Empowerment
JUSTice Cream has so far raised nearly $9,000 through a GoFundMe campaign to help with startup costs, equipment, and supplies. The company is also accepting in-kind donations, such as ice cream equipment or accounting help, to help reduce expenses.
The ice cream brand plans to operate through pop-ups in Chicago this summer and distribute pints through local co-ops and neighborhood markets this fall before offering out-of-state delivery.