In September, legendary filmmaker Kevin Smith will bring his Mooby’s pop-up concept to his hometown of Red Bank, NJ. Smith first introduced Mooby’s as a fictitious restaurant in his film Dogma and it later made appearances in his other movies such as Clerks II and Jay and Silent Bob. In April, Smith brought the restaurant to life as a delivery-only pop-up in Los Angeles where it served Cowtipper burgers, hater totz, and lasagna sandwiches—with extensive vegan options. The Red Bank Mooby’s location will host a Jay and Silent Bob merchandise store with further details to be released later this month. “And since I can’t miss the debut of my fake fast-food eatery in the real town I was born,” Smith, who has been vegan since 2018, announced on social media, “I’m coming home to be there when the doors of Mooby’s swing wide (and maybe do a show or two).”
To bring the concept to fans across the country, Smith partnered with digital food marketplace Goldbelly last month to make Mooby’s meal kits available for nationwide delivery. The vegan kit ($79) is packed with enough food to feed six people and features six Beyond Burger-based Vegan Cowtipper Burgers, sides of vegan chocolate-covered pretzels, four branded Mooby’s cups, four pretzel bags, a Kevin Smith download card, and a Mooby’s Meal gift.