New Flora Plant Butter recently launched at select Kroger stores nationwide. The new vegan butter is available in 8.8-ounce packages for a suggested retail price of $3.49 and comes in salted and unsalted flavors. “Flora is a culinary-inspired premium brand that brings a rich heritage of chef experience from markets around the world, and it is a thrill to bring this new brand to American consumers,” Bernice Chao, brand lead for the Flora brand at parent company Upfield North America, said. “We are a product loved by chefs that can be used by home cooks and bakers who are looking to put a twist on traditional recipes with a dairy-free and great tasting ingredient.”

The new butter is made from a blend of responsibly sourced palm, sunflower, and canola oils and will be packaged in eco-friendly parchment paper. “We are deeply passionate about creating new foods that will change our world because they are better for you and better for our planet,” Chao said. “With Flora Plant Butter we have done just that. First, as a plant butter that is a vegan and non-dairy product that offers a suitable option to help consumers meet their dietary or lifestyle needs. Second, as an environmentally conscious brand that is leading the way with 100-percent plastic-free paper packaging.”

The Upfield Group owns a number of companies, including Country Crock (which debuted its Plant Butter line last year); I Can’t Believe It’s Not Butter (which debuted I Can’t Believe It’s Vegan spread in 2017); and vegan cheese brand Violife. In June, Upfield Group announced it is investing €50 million ($56.5 million) into a plant-based innovation center in the Netherlands to develop innovative, animal-free foods.

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