QDOBA Adds Plant-Based Impossible Meat to Menus in Canada

This week, restaurant chain QDOBA Mexican Eats added plant-based Impossible Burger to its menus in Canada. Customers can now order ground Impossible Burger instead of meat on any entrée or opt for an Impossible Fajita Bowl which features ground Impossible Burger, hand-sliced and sautéed fajita vegetables with cilantro lime rice, black beans, salsa verde, and chile corn salsa. QDOBA first added plant-based Impossible Meat to its menu in 2019 at 730 locations across the United States after a successful trial at select Michigan outposts. US customers can also order the plant-based meat as a substitute for beef, along with the fajita bowl (called “Grilled Fajita Vegan Bowl” on US menus). 

“Since bringing Impossible Foods to over 730 QDOBA locations in the US in May 2019, we’ve seen tremendous interest from guests, meat lovers, and vegans alike, looking for a plant-based protein,” Karin Silk, Vice President of Menu & Off-Premises at QDOBA, told VegNews. “We’re proud to now be able to offer it to our Canadian guests as the first Mexican Fast Casual brand to add plant-based Impossible to our Canadian menu.”

Earlier this month, California-based Impossible Foods expanded its flagship Impossible Burger to the Canadian foodservice sector—the company’s first international expansion outside of Asia—through a partnership with several top chefs at meat-centric restaurants such as CHARCUT, Joe Beef, and Gold Standard. In addition to QDOBA, a number of fast-food chains have also added the plant-based meat to their menus across Canada this week, including Wahlburgers (one of the first restaurant chains to add the Impossible Burger to its US locations in 2017); Red Robin (which added the Impossible Burger to its more than 500 US locations in 2019); and White Spot (Canada’s longest-running restaurant chain).