This week, United Kingdom-based retail chain Mark & Spencer reported that it is selling two vegan beef sandwiches per minute. Launched on Wednesday, the new New York Style No Beef Pretzel Roll—sold under the chain’s own Plant Kitchen line—features marinated wheat and vegetable protein, sauerkraut, carrot and spring onion slaw, dill pickles, mustard dressing, and coconut-based cheese and comes on a pretzel roll. In addition to its fast-selling sandwich, Marks & Spencer launched a variety of new vegan products in time for Veganuary, including No-Chicken Pieces in Peri Peri and BBQ flavors; No Beef Steak Bakes; Chickenless Southern Fried Tenders; Vegan Chocolate Chip Cookie; and more.
The popularity of Veganuary—a campaign launched in 2014 challenging people to go vegan for January—is picking up steam this year with more than 500,000 participants. In 2021, businesses in the UK are launching new plant-based products to serve newly vegan consumers, including Krispy Kreme (which launched its first vegan doughnut this month); Hellmann’s (which added three new vegan mayonnaise flavors, including Baconnaise); and Starbucks (which is offering four new vegan sandwiches for Veganuary).