This week, fast-food chain Dunkin’ added the vegetarian Southwest Veggie Power Breakfast Sandwich to its menu at participating locations nationwide for a limited time. The new sandwich ($3.99) features a vegan MorningStar Farms Black Bean Patty, an egg white omelet, dairy-based white cheddar cheese, and is served on a multigrain thin bun. To order the sandwich vegan, Dunkin’ suggests removing the omelet and cheese and substituting the multigrain thin bun (which contains honey) with vegan bread options such as an English muffin or a bagel (which are all vegan except for the multigrain flavor, which contains honey).
“This sandwich is really exciting for MorningStar Farms because it delivers a veggie-centric option for Dunkin’ guests, giving them a great plant-based protein patty,” said Dara Schuster, Senior Director of Marketing of Plant Based Protein at Morningstar Farms’ parent company Kellogg Company. “The sandwich has a kick of heat from the MorningStar Farms Black Bean Patty, offering a flavorful breakfast sandwich that packs 26 grams of protein and celebrates real recognizable ingredients. Flexitarian eating is on the rise and we’re thrilled to deliver new menu items that can satisfy everyone.”
Vegan at Dunkin’
The partnership with MorningStar follows a successful launch of the Beyond Sausage Breakfast Sandwich—which can be ordered vegan by omitting the cheese and egg—at all 9,000 locations of Dunkin’ nationwide last year. The chain also updated its beverage menu with the addition of Planet Oat’s oat milk, which is now available at all locations as part of Dunkin’s new Iced Oatmilk Latte, as well as a variety of hot and cold drinks and as a substitute to any milk option (additional charges may apply).
“Dunkin’ is proud to expand our plant-based offerings with the introduction of the new Southwest Veggie Power Breakfast Sandwich to meet the needs of our guests and provide the flexitarian and vegetarian options they crave to keep running any time of day,” Jill Nelson, Vice President of Marketing & Culinary at Dunkin’, said.
To promote its meatless options, Dunkin’ is giving its DD rewards members double points on purchases of the Southwest Veggie Power Breakfast Sandwich, Beyond Sausage Breakfast Sandwich, or Oatmilk Latte now through January 26.
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