This week, fast-casual chain Chipotle Mexican Grill launched Cilantro-Lime Cauliflower Rice at all of its locations in the United States and Canada for a limited time. The new vegan and keto-friendly option—which has four net carbohydrates per serving—is made from grilled and riced cauliflower that is finished with hand-chopped cilantro, lime, and salt. The new cauliflower rice costs an additional $2 and is featured in Chipotle’s lifestyle bowls. “Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” said Chief Marketing Officer Chris Brandt. “That’s why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”
Vegan at Chipotle
In 2014, Chipotle launched Sofritas—an organic tofu-based shredded vegan meat spiced with poblano pepper, cumin, and chipotle chiles—as an option to its customizable menu and sold 7.5 million pounds of the protein in 2018 alone. In 2019, Chipotle debuted the Sofritas-topped Vegan Bowl as a permanent menu item as an extension of its Lifestyle Bowls line, a selection of preconfigured menu items created to appeal to customers who follow diets such as paleo, keto, and Whole30.
Now, customers can also order the Vegan Bowl with Cilantro-Lime Cauliflower Rice which comes topped with Sofritas, black beans, fresh tomato salsa, roasted chili-corn salsa, and romaine lettuce. The cauliflower rice is also available as part of the vegan Vegetarian Salad Bowl which features a supergreens lettuce blend, black beans, fajita veggies, fresh tomato salsa, and guacamole.
To promote the new cauliflower rice, Chipotle is waiving delivery fees for orders of $10 or more that include the new rice placed on its website or through its app from now until January 11, 2021.