Vegan brand So Delicious Dairy Free and The New York Times best-selling cookbook author Ayesha Curry—wife of NBA star Stephen Curry—recently partnered on a new campaign to promote vegan cheese. Curry and So Delicious created dairy-free versions of the author’s most popular recipes, including Butternut Squash Cheesy Mac with Edamame, The Ultimate Grilled Cheese Sandwich, and (non-vegan) Chicken Parm Burger, using So Delicious vegan cheeses which both the brand and Curry will promote on their social media channels to encourage others to replace dairy with vegan alternatives.
“I’m a firm believer in eating mindfully, while not depriving yourself of the things you love to eat. Reaching for more plant-based ingredients is one trick I know helps me feel my best,” Curry said. “Cheese is a staple in so many of my favorite recipes, and So Delicious Dairy Free Cheese Alternatives are the perfect swap. You’ll see what I mean when you try them for yourself.”
So Delicious’ new vegan cheeses
Earlier this month, So Delicious launched a new line of vegan cheeses, including shreds, slices, and spreads. So Delicious shreds and slices are now available in the refrigerated aisle at grocery stores nationwide, including Target, Walmart, HEB, Hy-Vee, Hannaford, Market Basket, Fresh Thyme, and Stop & Shop. The reformulated shreds are available in three styles (Cheddar, Mexican, and Mozzarella) and the slices are available in American and Cheddar styles. The newest addition to the lineup, Cream Cheese Style Spreads, will launch in retailers nationwide next month in Creamy Original and Chive & Onion flavors.
“There’s very fair skepticism among flexitarians that plant-based cheese alternatives can’t measure up to dairy in terms of taste and texture,” Virginia Kelly, Senior Director of Marketing at So Delicious, said. “So Delicious is excited to shatter those concerns and blaze new trails with our new line of non-dairy cheese alternatives. Whether you’re melting Cheddar Style Slices in a gooey grilled cheese or sprinkling Mexican Style Shreds on a quesadilla, they taste so amazing that you’ll change your mind on what plant-based cheese alternatives can do.”
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