Los Angeles-based vegan fast-food restaurant Monty’s Good Burger recently partnered with hip hop boy band Brockhampton to launch two limited-edition shakes. The colorful new menu items—which were created in honor of Brockhampton’s new album, Roadrunner: New Light, New Machine—are available in “New Light,” a citrus-flavored shake lined with orange and gold glitter; and “New Machine,” a citrus-flavored shake with blue and purple glitter. Both shakes are also blended with dark rainbow sprinkles and topped with whipped cream.
The partnership also includes the launch of four-piece capsule collection Monty’s Good Burger x Brockhampton, which combines the band’s Roadrunner album cover with Monty’s brand aesthetic of bold blue, red, and checkered print. The merchandise line includes a hoodie ($70), joggers ($70), long sleeve shirt ($45), and a beanie ($35) and is available at all four Monty’s locations.
Monty’s gives back
This is not the first time the vegan burger chain—which was created in 2018 by close friends, including Coachella culinary director Nic Adler—has collaborated with celebrities. Last year, Monty’s partnered with rapper Vince Staples to promote its “Meat is Murder” milkshake that raised money for the eatery’s monthly animal adoption drive. The shop also teamed up with rapper YG for its first-ever FDT (Fuck Donald Trump) combo merchandise pack, which featured a Double Burger, French fries, shake, and a limited-edition YG x Monty’s FDT shirt. And earlier this year, Monty’s launched the Cookie Doughlan Twins Shake in partnership with comedy duo The Dolan Twins with proceeds going to animal advocate Earthling Ed’s animal sanctuary.
In addition to partnering with celebrities on unique collaborations to support good causes, Monty’s also makes direct donations to support its community. Earlier this month, Monty’s donated meals to Los Angeles-based organization My Friend’s Place, which works to support LGBTQ+ youth experiencing homelessness. The meals were distributed by vegan celebrities Joaquin Phoenix, Rooney Mara, Billie Eilish, and their family members in celebration of the one-year anniversary of Support + Feed—an initiative that helps feed frontline workers and vulnerable populations while supporting local vegan restaurants.
Photo Credit: Ashlan Grey
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