European plant-based burger concept Flower Burger has launched its first North American location in Culver City, CA. The delivery-only ghost kitchen offers six plant-based burgers—all presented on vibrant and colorful burger buns—such as the Jungle Burger on a green bun colored with spirulina powder and turmeric; the Classic Chickpea and Spicy Chickpea with turmeric-colored yellow buns; the Cherry Bomb with a pink bun colored with cherry and beet extract; and the signature Flower Burger with a violet bun colored with purple carrot extract.
Flower Burger also offers house-made vegan cheese, mayonnaise, and other condiments, along with sides such as potato wedges, edamame, or Patatas Buenas drizzled with Flower mayo and spicy ketchup. Dessert offerings include the Coco-nuts (a coconut-based frozen treat layered with espresso, cocoa-roasted almonds and hazelnuts) and the Chocolate Salami (a rolled and sliced confection made from dark chocolate and oat-based biscuits).
A rainbow of vegan burgers
The Flower Burger concept, created by Italian entrepreneur Matteo Toto, boasts more than a dozen locations across Italy, France, London, and the Netherlands. Toto’s mission for the brand was to create an inviting, inclusive experience that aligns plant-based cuisine with fun and enjoyment, which inspired the menu’s signature, vibrant burger buns and playful, hippy-inspired design throughout the stores. “Opening in LA is a dream come true,” Toto said. “We’re excited to bring the passion and energy of Flower Burger to the US and have plans to expand quickly. We love that LA locals prioritize all the same values that we do, from inclusivity to conscious, sustainable eating.”
The brand’s new California location is helmed by restaurateur Barbara Lazaroff and LA-based entrepreneur Elena Platt—who discovered the chain while in Italy. “I fell in love with Flower Burger when I first tasted one at their location in Rome,” Platt said. “After meeting Matteo and learning more about their commitment to diverse ingredients that go beyond the typical plant-based offerings, I knew it was something I had to bring home. The past year has been incredibly tough for LA, so we’re excited to launch a brand focused on fun, inclusivity, and sustainability at a time when those are more important than ever.”
Flower Burger is available to order through delivery platforms such as Grubhub, DoorDash, and Uber Eats. This summer, the brand will open its first storefront in West Hollywood.