Avatar Producers Only Cater Vegan Meals for Crew

Producer Jon Landau and director James Cameron are providing all-vegan meals for crew members of their upcoming Avatar film series. Landau and Cameron—who went vegan in 2012—decided to nix animal products from the menu to support the environmental themes present in the upcoming films. “We are providing vegan meals for our crew. That’s all we’re serving. We’re not forcing anyone to eat there that doesn’t want to,” Landau said. “We’re doing it based on a plant-based initiative that we feel is important, not just from a health standpoint but from an environmental standpoint. So we’re saying, ‘Look, if we’re going to cater for you, we’re going to hold true to our values and we’re doing all plant-based catering.’” Earlier this month, Cameron and his wife Suzy announced global franchising opportunities for their MUSE school—the first all-vegan school the couple founded in California in 2015. The four Avatar sequels are slated for release in 2020, 2021, 2024, and 2025.